About Us

Craig Gaylord, President of Fiesta Foods after opening his first grocery store in Hermiston, Oregon saw the fast growth of the Hispanic population in the area. He also saw that there was nowhere in the area where this increasing community could fulfill all of their shopping needs. He began to study Hispanic marketing in 1997. He then opened the first Fiesta Foods in Pasco Washington in April, 2003. This store became the leader in Hispanic marketing in the Northwest. With the store’s great success he proceeded to open the second Fiesta Foods in Sunnyside Washington in May, 2006. The third Fiesta Foods opened in Yakima Washington in June 2007. All three stores have been a great success focusing on the concept of “Selling fresh foods for less.”